A video is a powerful tool that businesses can use to reach their target audiences. It helps them connect with their customers and create a connection that can be difficult to achieve through other marketing channels. Additionally, video content is highly shareable, which means that it has the potential to reach a wide audience quickly and easily.
Are you looking to create video content for your business but not sure where to start? Or maybe you’ve created some videos, but they haven’t been as successful as you’d hoped.
In either case, keep reading!
This post will give you seven tips to help you create authentic video content that engages your audience and helps promote your brand.
Why should businesses create video content?
There are several reasons for businesses to create video content.
First, video is an incredibly powerful way to connect with customers and create a connection that’s difficult to build through other marketing channels. Additionally, video content is highly shareable, which means that it has the potential to reach a wide audience quickly and easily.
Another reason to create video content is that it can help businesses boost their SEO efforts. That’s because Google tends to rank websites that feature video content higher than those that don’t.
By creating videos, businesses can increase their chances of appearing at the top of search results, ultimately leading to more website visitors and customers.
Finally, video content is also a great way to show off a business’s products or services in an engaging and informative way. By creating videos highlighting the features and benefits, businesses can give potential customers a deeper understanding of what they do and why they should choose them over other options.
So if you’re not already using video as part of your marketing strategy, now is the time to start.
Photo by Brett Sayles.
The 7 best ways to create authentic video content
There are millions of videos across different platforms. Some have garnered a raving fan following, while some just don’t cut it. But what makes users connect and relate with a few video content creators and ignore the others?
The answer is authenticity.
When a video is authentic, users can tell that the creator is genuine. This doesn’t mean that every video has to be personal or serious in nature – even a funny or light-hearted video can be authentic as long as it’s coming from a place of honesty.
Let’s now take a look at some of the best ways to create authentic video content for your business.
Keep it real
Share your mistakes
We all make mistakes; it’s part of being human.
But too often, we’re afraid to share our mistakes for fear of judgment or criticism. The truth is that sharing your mistakes can make you more relatable and authentic. It shows that you’re not perfect and are just like everyone else.
So don’t be afraid to share your mistakes in your videos. It will only make you more relatable and authentic.
Be engaging
If you want more people to connect with your videos, you need to make them engaging! This means creating interesting and thought-provoking content that will hold your viewers’ attention from start to finish.
One way is by using transitions and effects. Switching visuals every few seconds can keep your viewers hooked for much longer. While this requires some editing, it is super simple with so many free video editing software out there. Just sign up for a tool you like, pick a template, and begin playing around with the prebuilt transitions and effects.
Another way is to include a call to action at the end of each video, encouraging your audience to take action – whether it’s subscribing to your channel, following you on social media, or making a purchase.
Be entertaining
Remember, people are watching your videos because they want to be entertained! So, make sure your content is enjoyable and engaging.
This doesn’t mean you have to be funny – although that can certainly help – but rather, focus on creating videos that people will want to watch all the way through.
For example, if you’re a travel vlogger, your videos should be inspiring and visually appealing, with the added bonus of providing helpful tips or information about the places you visit.
Be valuable
For people to keep watching your videos, they need to be getting something out of them. Whether you’re providing helpful tips and advice, interesting information, or just a good laugh, make sure your content offers value to your viewers.
Here’s an example: if you run a cooking channel, your videos should teach viewers how to cook something new or show them a different way of preparing a dish they’re already familiar with.
Be consistent
One of the important things to do when creating video content is to be consistent. This means posting videos on a regular basis (at least once a week, if not more) and maintaining a consistent style and format throughout all of your videos. This will help people know what to expect from your channel and keep them coming back for more.
The main reason for being consistent is that most businesses and content creators aren’t. They’ll start by creating a few videos to start with and then slow down to give a spiraling end to their channel.
Make fun of yourself
This is something that many people forget when they sit down in front of the camera. Your audience wants to see the real you, so don’t be afraid to show your personality and have some fun with your videos.
Make bloopers a part of your video endings. Mock yourself a bit!
People will see you having fun while making these videos and not be too stiff about what’s posted online.
That’s an instant way to get people to relate with you!
Conclusion
Remember: creating successful video content takes time and effort – there’s no getting around that. So, be patient and don’t expect overnight success. Just keep producing quality content and promoting it regularly, and you’ll eventually start to see the results you’re looking for.
Also, don’t forget to have fun! If you’re not enjoying the process, it’ll show in your videos.
What are some of your favorite tips for creating successful video content? Share in the comments below!