I was scrolling through social media the other day (with no intention of over sharing, of course!) and I stumbled on a post by Ogheneyonreme Karika about visibility on Threads. And let me tell you, it hits like a soft slap of truth.

You know that thing where you’re doing great work but no one seems to notice?

Yeah. That.

Visibility, especially for creatives, is a weirdly delicate dance. You want to be seen, but not exposed. Known, but not consumed. Present, but not performative. And this thread from Karika? gave us the how.

So here are 3 solid truths about visibility (that aren’t about oversharing your life or shouting into the algorithm), inspired by Karika’s post; plus a few thoughts of our own:

1. Doing Great Work is Not Enough.

Let that sting if it must.

You could be the most brilliant creative in the room. You could design like Beyoncé sings, paint like your ancestors whisper to your hands, and still get overlooked.

Why?

Because no one knows what you’re doing.

No one sees the drafts. The process. The late nights. The video you edited fifteen times to make it “sound more relatable”

Karika’s advice?

• Learn how to speak up about your wins
• Document your impact; yes, that includes the “small” things
• Share in a way that’s authentic, even if it’s quiet

Visibility isn’t bragging. It’s storytelling.

It’s saying, “Hey, I did this—and here’s what I learned.”

It’s saying, “I built this. It exists. And it matters.”

Start with small habits. Post a behind-the-scenes IG Story. Mention your recent work in a Slack channel. Add your projects to your LinkedIn bio. Visibility isn’t one big reveal, it’s layered and slow.

2. Visibility ≠ Loudness

One of the biggest myths we’ve inherited – especially as women and creatives – is that being visible means being “on” all the time.

All caps. Big energy. Loud opinions. Daily posts.

But visibility is not the same as loudness.

Karika puts it this way: Find your style.

Maybe visibility for you looks like:

• A thoughtful follow-up email after a team brainstorm
• A killer presentation with stunning visuals
• Mentoring a junior creative and getting credited for it
• Publishing that case study you’ve been sitting on
• Updating your website (yes, that counts)

This is a reminder that quiet confidence still shines.

Your presence doesn’t have to be performative to be powerful.

3. Build Internal Allies

This one is big. Huge. Gigantic.

We often believe that as long as we impress the person at the top : manager, client, editor; we’re safe.

But the truth?

Visibility travels through people.

Karika said: “I used to think all I needed was my manager’s validation. Wrong!”

What you need is:

• Cross-functional relationships
• People who will bring up your name in rooms you’re not in
• Advocates, not just bosses

For creatives, this could mean:

• Connecting with curators, producers, or collaborators not just clients
• Supporting other creatives openly (they usually return the energy)
• Being helpful in your community so your name naturally comes up when opportunities drop

This is how visibility multiplies. It moves through relationships, whispers, referrals, “Oh you should talk to her about this”

So, How Do You Stay Visible Without Oversharing?

• You stop tying your worth to how much you reveal.
• You start sharing impact, not intimacy.
• You curate your presence with care, not pressure.
• And most importantly, you give yourself permission to be both seen and protected.

Visibility isn’t about performing for the internet.

It’s about making sure your work and your why aren’t invisible.

If this article hit you in the chest (just a little), forward this to another creative friend who always forgets how brilliant they are.

Read about other brilliant creative women taking up space in their industry here

Author: Ifeoluwa Alabi
Ifeoluwa is a versatile copywriter with a passion for turning casual browsers into loyal customers! With over 2 years of experience, Ifeoluwa specializes in crafting captivating narratives that boosts a brand’s public appeal and broadens its customer bases. When not busy staff-writing at For Creative Girls, optimizing SEO or fine-tuning brand identities, you’ll likely find Ifeoluwa indulging in the fashion design, poetry and capturing life’s moments through the lens of a camera