You’ve probably heard the buzz (or the whispers!) about the latest wave of AI tools hitting the creative scene. Google just dropped Veo 3, an AI video generator that can whip up visuals, voice-overs, and even music from a prompt, and Flow, a filmmaking tool that creates consistent characters across scenes. Sounds pretty wild, right? Imagine you type “Create a heartwarming holiday commercial with talking puppies” into Google Veo 3, grab a coffee, and return to find a fully-produced video complete with wagging tails and tear-jerking background music. Sounds like magic, right? Well, welcome to 2025.

But before we start updating our LinkedIn profiles to “Former Creative Professional,” let’s dig into what’s really happening in the wild world of AI-powered advertising. Naturally, the big question on everyone’s minds especially ours, as creatives is: Can AI truly replace the human magic behind ad campaigns? Let’s have a real talk about it.

It’s true, AI is already making waves in advertising. From writing snappy copy to generating quick visuals and even producing video commercials, tools like ChatGPT and Midjourney are helping agencies cut costs and speed up production. As Awaken CEO Chris Parker says, “AI is rapidly becoming an essential part of workflows, and Google’s Veo 3 significantly accelerates content disruption.” For small businesses, this democratizes content creation, allowing for quick, engaging videos.

But here’s where the plot thickens. While AI can mimic, it lacks one crucial ingredient human depth.

• AI can handle routine tasks and speed up production, the heart of creativity—storytelling, emotional connection, and original ideas comes from human insight, intuition, and experience. While AI can produce catchy content, it lacks the innate capacity to grasp why a story truly needs to be told, as Naomi Ladizinsky, co-founder of Nix Hydra, puts it, “Creativity is born of the desperate, immutable, hopeless and untenable need to understand humanity, the world, and its machinations.” . The freshest campaigns are born from human imagination. Although AI tools like Google Veo 3 make production more accessible and efficient, the creative vision and leadership remain firmly in human hands.

AI is a powerful assistant that enhances creative work but cannot replace the passion, originality, and emotional intelligence that only humans bring.

Tahnee, a featured creative in Venngage’s ‘Women in AI and Design’ report, explains  “The real threat isn’t the tool but how unimaginatively we choose to use it.” She stresses, “Creativity will always depend on human insight to drive creative vision and execution.” The magic still happens when a human “craftsperson” uses these tools to tell a story with intent.

So What’s The takeaway, Dear Creative?

Embrace AI as a powerful support system to bring your brilliant ideas to life, but never let it drive your core creative vision. Brands and creatives who blend AI’s efficiency with authentic human imagination will be the ones who truly resonate and make an unforgettable impact. People crave human connection which only you can tell.