If you’re a creative who spends too many late nights feeling stuck, watching animations from Annie is like a reset switch: suddenly, the spark you need to jumpstart comes. For real, it happens.

Let’s meet Annie Choi

Annie Choi, a Korean‑American alum of Pratt Institute (class of 2013), didn’t stay in student mode long. She cut her teeth with VF Corporation, then spent two years as a graphic designer at Tommy Hilfiger. Since then, she’s made waves working with powerhouses like Burberry, Loewe, Helmut Lang, Studio Ghibli and Universal Music. 

 

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These collaborations aren’t just flashes of fame in high fashion or Hollywood, they feel thoughtful: a Hermès clip where a fruit becomes a bag, a Burberry boot stitched from clouds. It’s obvious that she injects lighthearted surrealism into editorial and fashion storytelling.

Why It Resonates with Smart Creators

Because her work operates at that sweet spot where technique, taste, and narrative intuition collide:

• Narrative minimalism: short loops that tell a whole daydream
• Personal warmth: you sense a personal voice behind each motion
• Playful rigor: every frame feels considered, even when it’s absurd

It’s goofy, yes, but also precise in elegance. Reading her animations is like decoding secret language. One scene: a corn stalk pulls like a drawstring and goes POP! turning into popcorn. Absolutely hilarious!

 

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Even on communities like Reddit, people find her clips addictive:

“I can watch these animations all day…” And reviews like “definitely the best thing you’ll see all week” aren’t far off. 

Personally, when I watch Annie’s works, it triggers a kind of wishful “what if” in my bones. The way she expresses nostalgia, movement, and humor into fifteen seconds of art, it just triggers the desire to go sketch something weird on a napkin. Most of all, I love that it’s honest, clever, explorative art, that knows its destination

So if you’re someone who thinks about visual storytelling, animation, or even just how to whisper something poetic through picture and pixels, give her a follow. Beyond the aesthetics, it’s the sheer delight in seeing someone transform the invisible hum of daily life into art. Check out more of her works here