Generating leads is challenging, and even the best sales professionals struggle at some point. Nothing gets tougher than scraping together lists, calling random prospects, and sending across cold emails. Things are even more disheartening when people are unwilling to respond to your effort. Unfortunately, you may never reach your lead generation goals with conventional strategies. But adding a creative touch can help you get better and achieve results beyond your imagination. Here are some creative lead generation hacks worth trying to power up your game plan.
Photo by Ella Jardim.
Unlock the power of content
A blog with creative and powerful content can significantly boost your leads. Your business blog has proven SEO benefits, but it does more than take your website to the top search rankings. It presents you as an expert, provided you choose topics that resolve the pain points of customers and highlight the industry trends. Potential customers see you as a leader, which provides a much-needed bump in lead counts in the long run.
Leverage customer reviews
You can go the extra mile with content by leveraging customer reviews to your benefit. These pieces of user-generated content serve immense value as they drive trust for your brand. Potential buyers are more likely to trust real ones than any other form of marketing promotion for your brand. You can integrate review widgets into your website, social media pages, and cold emails as subtle yet effective promotional tools to increase customer engagement and to get more reviews.
Collaborate with experts
You may try your best to generate leads, but things may not work out with a small team of fresh sales professionals. Consider getting creative by outsourcing Lead Generations Services to handle the function. These experts know the ins and outs of the process and have the right kind of experience to break through the most challenging prospects. You can rest assured by getting quality leads for your business and focusing more on conversions. The best part is that you can save a hefty amount by cutting the size of your in-house team.
Related read – Why you are more creative at night/morning & how to replicate it in the afternoon.
Win trust with transparency
Transparency breeds trust, which helps you attract potential customers and make them stick for the long haul. You can write a transparent post or showcase the same in your emails to pull back the curtain on your success factors. Highlight what is working for you and how you resolved challenges down the line. Buyers appreciate authenticity, even if it points out your weaknesses. So go ahead and win trust with transparency.
Offer a free trial
You can get creative with lead generation by offering a free trial of your product or service. If your offerings are good enough, you can expect the prospect to stick for the long haul because the audience will know the value you cater to. They will probably seal the deal by purchasing the full product sooner than later. Request them for recommendations and referrals, and they will readily provide them.
A creative approach to lead generation can help you overcome the challenges of traditional methods and achieve more with less. Follow these tips to leverage the advantages of creativity.