Digital Brand Coordinator at vida e caffè, Cape Town

By January 9, 2019 No Comments

vida e caffè is looking for a passionate individual to join their marketing team. Applicants need to send their CV and a covering letter to recruitment@caffe.co.za.

Application start date – January 9, 2019.
Application closing date – January 31, 2019

Full time
CPT based

Minimum 2 years experience in a similar role
Degree/Diploma in Marketing/Branding/Communications

See more opportunities in the Opportunities Section.

The successful candidate will be responsible for the following: (not restricted to)

Social Media
Create monthly social media calendars, by working with the content creation team to develop content in line with the brand’s image & communication objectives. Manage online customer relationships and reputation.

vida Application
Content management of the brand’s mobile application. Updating content in line with brand campaigns & promotions. Management of product images.

Website & E-commerce
Management of the company website and Blog content. Tracking conversion rates and making improvements to the website. Management of the online shop, loading & delisting products, working with the supply chain team to fulfill orders & dealing with customer service requests. Setting up and managing campaigns to drive sales, utilizing other digital channels to drive lead generation & sales conversion.

Customer Relationship Management and Data Analytics
Gather, analyze and feedback data received via various platforms (e.g. vida application, online channels etc). Prepare monthly feedback reporting to Management and quarterly reviews on various segments.

Email Marketing
Source and develop content to drive email marketing initiatives, campaigns and monthly newsletters to the customer database.

Online Brand Partnership Management
Manage the online activities of all brand collaborations with ambassadors & partners, such as Discovery Vitality & Insure, local influencers, celebrities, etc.

vida e caffè is a Food & Beverages company inspired by the street cafés of Portugal, infused with the infectious energy of the people of Africa, and blended together in a place that inspires the soul, to serve up passion all day, every day, in everything.

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