Just like the award show, the Gerety Talks series puts some of the marketing and creative industry’s true changemakers in the spotlight – and at the center of the conversation – with the aim to drive progress within the industry on a global scale. The series will bring together agency and brand leaders from around the globe for a refreshing take on what leadership looks like.
For over 11 years, Solape has worked on Nigerian’s top financial brands including Skye Bank, Sterling Bank, Wema Bank, Leadway Assurance, and FBNQuest before waltzing to the client-side of communications at Meristem, a leading investment firm in Lagos. In her role as the head of corporate and marketing communications at Meristem, she ran some of the most sophisticated digital and integrated media campaigns in the investment industry while ideating and implementing various go-to-market initiatives, consumer engagement plans, creative and proprietary events. Solape led her team to the ideation and execution of the organization’s first proprietary event, Meristem Green Fest, and its first marketing campaign, ‘let’s take you farther’ which featured the iconic Nike Arts Okundaye. Solape is also a member of the Chartered Institute of Marketing (UK), she has attended impactful executive programs at prestigious institutions including The Lagos Business School and INSEAD, France. As a natural entrepreneur, she exudes a passion for building human-kind brands and nurturing them through personalized engagements that truly adds value to all stakeholders. Solape is a financial feminist.
Since its inception, Gerety has included hundreds of creative leaders each year on juries held around the world. This year is no different with a new jury that includes 180 judges from 35 different countries. “Gerety has quickly become one of the most respected benchmarks for the industry, recognized in worldwide rankings”, co-founder Lucía Ongay says, “the past winners have reflected that of other major award shows, with one important difference, being a Gerety winner is proof that the work resonates with women”
The executive juries for this year 2022 include some of the advertising industries most awarded and recognizable names:
Merlee Jayme, Chief Creative Officer, Dentsu International APAC, Philippines
Shiho Fukuhara, Artist, Technology Integration Lead, Google, Japan
Rita-Maria Spielvogel, Creative Director, BBDO Wien, Austria
Sue Higgs, ECD, dentsuMB, UK
Daria Zolotukhina, Head of FashionTech, Kids, Sport E-com & Private Labels, Yandex Market, Russia
Kelly Fredrickson, President, MullenLowen, USA
Mariana Sá, Chief Creative Officer, McCann, Brazil
Jessica Apellániz, Chief Creative Officer, Ogilvy Mexico & LATAM, Mexico
The Gerety Awards marks the first time that a jury has been brought together to select the best in advertising — all advertising, not just advertising made for women — through the female lens, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.