Phone marketing or mobile marketing is a way to advertise to people using only cell phones and tablets. This type of advertisement makes use of a device’s features such as location awareness and so on. Experts suggest that phone marketing is one of the most amazing ways to expand your business and generate more revenue. This is because mobile phones have now become an essential part of the shopping experience. Customers use mobile phones to research a product before actually buying it. Since this is the case, having a stronger phone marketing campaign can prove to be very beneficial. In this article, we look at several ways to pitch your creative work to potential customers using phone marketing.
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Social Media
Social media is a hub of marketing. Almost every individual who owns a phone uses it to access social media platforms. Certain platforms such as Meta and WhatsApp are quite popular and used by almost everyone. All the social media channels have billions of users so using them to market your campaign is a good idea. It’s one of the best ways to create a personal connection with potential customers. You can use social media referrals and recommendations to make your business more appealing. Some advertising options may include:
- Meta ads
- Promised tweets
- LinkedIn ads
- Shoppable or promoted pins
Related: Check out various marketing opportunities and positions.
Location-Based Marketing
Location-based marketing uses the help GPS function on phones to help you target a specific audience and show promotions and other relevant content. This is also known as geotargeting or geolocation marketing. By using location-based marketing, there is a greater chance of success and you can increase the awareness of your brand or product amongst people much faster. It’s one of the best ways to use mobile marketing to pitch your creativity or idea to potential customers. Moreover, it results in more engagement with the audience and better response. For example, you can show promotions or advertisements for a gym and encourage people to visit it.
SMS Marketing
SMS marketing is marketing using text messages. It’s more widely known as text marketing and is a permission-based mobile marketing strategy. In this type of marketing, you send promotions, deals, alerts, and coupons to your client list. This is a highly effective technique because it’s a more straight and direct approach and connects you with potential customers via text messages. The message could consist of 160 characters or less. There are numerous networks making this easier than ever. When you work with useful service providers who offer SMS marketing services, you can expect to see an instant improvement in your customer relationships. Text messages can help notify your customers, confirm transactions, deliver codes, and overall help you grow your business. Texts are also highly efficient and effective because people open and read around 98% of the texts received. This is because almost everyone has their phones with them all the time and due to push notifications, it’s really hard to ignore them.
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Mobile-Friendly Content
In order to use phone marketing and get the most out of it, your content needs to be fully accessible to mobile users. Consuming content on phones is very different than on a desktop or pc. If the content is not compatible with the phone, your phone marketing campaign will be a futile attempt. The content needs to be phone-friendly so that potential customers can easily and quickly browse your website or your online store over their phones. Ensure that your website is also phone-friendly and that it has relevant media, short sentences, and engaging headers for potential customers to skim through content quickly. If you’re using videos, captions can help engage more people as some people play videos without sound. When a video is mute, captions help people better understand the message.
A company’s marketing department is one of the most important. This is because marketing strategies have increased throughout the years as people are making use of new technology. Phone marketing has turned the tide around. Using social media to market your services or products works wonders and gives you access to a wider audience. You can use ads and promotions on various platforms. Therefore, you can refer to this guide when looking for innovative ad ideas. Location-based marketing is one of the best ways to target a specific audience. SMS marketing is one of the most effective ways to market your business easily and efficiently. Many online platforms offer text message services across multiple countries. All you need to do is make sure all your content is mobile-friendly. And, finally, you can always take things to the next level with the help of service providers.