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What’s New
TikTok just dropped some exciting news from the Cannes Lions Festival of Creativity that are about to make your creative workflow so much smoother. The platform is launching the next evolution of TikTok Symphony
Their suite of generative AI tools is designed to help brands, agencies, and creators like us tell better stories without breaking our backs (or budgets) in the process.
TikTok Three New AI Tools Release
1. Image to Video has been announced to be magic for your static content. This tool transforms your images into engaging five-second TikTok clips that makes your audience become clients. Perfect for bringing your entire product catalog to life or creating multiple variations of existing content without starting from scratch.
2. Text to Video is for those moments when inspiration strikes but you don’t have visuals ready. You don’t need work worries, all you have to do is to describe your idea in a simple text prompt, and boom – you’ve got a video concept to work with. It’s incredible for rapid prototyping and testing different creative directions before committing to full production.
3. Showcase Products puts your products front and center using TikTok’s digital avatars . No matter the kind of creative you are or the kind of business you own, these AI avatars can hold, model, or demonstrate your products in engaging video clips. It’s like having a diverse team of models available 24/7.
Related article: Use TikTok’s AI Alive to Create Video Content Without Lifting a Finger to Edit
What’s Exciting?
TikTok is integrating Symphony directly into Adobe Express and WPP Open, so you can create TikTok-first content right where you’re already working. No more switching between apps or learning entirely new workflows. This is what we call Awesome! Adobe Express users will get access to Symphony Image to Video, while WPP teams can tap into the full suite including AI Dubbling, Generate & Remix videos and Digital Avatars.
TikTok’s commitment to empowering the entire creative ecosystem and it’s so relieving for us creatives.
Keep This In Your Heart
All Symphony-generated content is automatically labeled as AI-generated and goes through multiple safety reviews, so you can create with confidence knowing your content meets platform standards.
These new tools will be rolling out to global advertisers in the coming weeks through TikTok Symphony Creative Studio. Learn more about TikTok’s AI creative tools here.
The creative revolution as began and we’re here for it!
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