What if your scroll addiction could become your superpower? At Welltech, we’ve transformed 220 million lives through our health and fitness apps (Muscle Booster, Yoga-Go, WalkFit), and now we need a Trend Researcher who can spot the next viral moment before it happens. You’re the creative genius who turns endless scrolling into performance marketing gold!

You’re half trend anthropologist, half hook engineer, and 100% obsessed with content that stops the scroll and drives results. You’ll bridge our Content Production and UGC teams, turning cultural moments into conversion machines across Meta, TikTok, and beyond.

Are You Eligible? Key Requirements for Application

• TikTok Native: Live inside the platform genuinely, not just for work—you love platform-native content
• Health & Fitness Experience: Know top creators, content types, audiences, and hooks that work in wellness
• Creator Background: Strong portfolio with proven following that demonstrates attention-grabbing skills
• Technical Production Knowledge: Full process understanding from concept to shoot to edit
• Performance Balance: Creative instinct meets performance rigor—know when to innovate vs. iterate
• Hook Engineering Skills: Can craft killer hooks and brief creators for maximum performance

Success Metrics That Matter:

• Brief-to-Creator Speed: Reduce turnaround time from brief to content delivery
• Quality Match Rate: % of UGC hitting Content Production quality standards
• UGC Win Rate: % of content becoming performance winners
• Trend Velocity: Speed of spotting, briefing, and launching trend-driven creative
• Cross-Team Flow: Collaboration effectiveness between UGC, CP, and analytics

What You’ll Actually Do

1. Trend Spotting: Live inside TikTok/Reels and spot viral signals through the noise
2. Creative Briefing: Write sharp, actionable briefs that turn UGC into performance powerhouses
3. Team Bridge: Connect Content Production and UGC teams for seamless collaboration
4. Creator Management: Pick perfect creators for each concept and manage UGC production like a pro
5. Strategic Planning: Turn brainstorms into clear content plans from first idea to ad-ready asset
6. Competitive Intelligence: Research trends, analyze audience behavior, and monitor competitors
7. Reporting: Deliver bi-weekly social trend reports with actionable insights and examples
8. AI Integration: Experiment with AI-powered creative tools for speed, quality, and variation
9. Production Oversight: Understand shooting, lighting, casting, FX, and modern techniques

Related job post: Senior Designer & Creative Strategist : Remote (Full-time after 1-3 months part-time onboarding) | US working hours

These Will Be Yours!

• Your trends influence millions of wellness journeys worldwide
•  Champions both personal and professional development
• Every role matters—you’re empowered to inspire and impact
• Focus on meaningful outcomes and daily difference-making
• Create a healthier, happier world through innovative content

Interview Journey:

Recruiter Call → Team Member Meeting → Skills Assessment → Leadership Team Meeting

Apply now and be the bridge between creativity and performance, turning your natural content intuition into measurable business results. Every brief you write has the potential to become the next scroll-stopping moment that motivates someone to take their first step toward better health.

This is your chance to work with top-tier health and fitness creators, influence global wellness trends, and see your creative strategies impact lives from your first day. Your natural ability to spot what’s next meets our mission to make well-being accessible to everyone.