21 African Creative Women: Evelyn Tinarwo

For Evelyn Tinarwo, the woman needs to be competitive in the market and the greatest hindrance to that is lack of CONFIDENCE. In as much as the mental state needs to be addressed, Evelyn believes one has to keep up outward appearances, society is so judgemental and being a rebel will not get you so far rather join them.
When you look good you feel good, confidence oozes and the world bows at your feet. So she only not aims to provide world-class beauty services and products but also to train women all across the social classes. “The proper use of makeup is flattering since it only enhances the beauty and that has to be emphasized. We all need to understand that proper skincare is the way to go.”

What drives to keep going?
This is Evelyn Tinarwo’s passion. She also wants to bring attention to Africa, setting the standards and attracting business which can improve economies. It is also her desire to employ youths and provide platforms to support upcoming beauty empires. Because she is passionate about the African film industry and motion media she will be introducing more of special effects makeup to improve it.

What legacy does she want her work to leave?
“I want my work to speak to the world that we are creative, we are beautiful and we can be responsible and comfortable in our skin.
Africa is rich.”

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See the full list of 21 African Women Channeling New Narratives In The Creative Industry.

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Sympathy Sibanda -Mazuruse is Zimbabwean based writer, businesswoman, and humanitarian. She enjoys mentoring other women to achieve their greatest potential. A published author and presenter, she enjoys communication work and advocacy for sex workers’ access to economic, social and mental health alternatives.