Adeola Adebiyi is the founder of OmogeMuRa, a blog where you can get your dash of fashion, beauty and lifestyle. Her YouTube channel gives us something refreshingly different to look forward to each week.
We had a chat with her and she shared how she started, the joys that come with having creative freedom and where she sees herself in the near future.
For Creative Girls: Tell us more about Deola and OmogeMuRa
I am Deola Adebiyi and I am the founder of fashion and beauty blog, OmogeMuRa. I’m fun, outgoing, passionate and very lazy if I want to be. OmogeMuRa is my baby and I started it about 5 years ago with my best friend, Edwin Okolo.
What influenced your decision to begin blogging?
I started blogging to have a portfolio of work when I apply for graduate school. I didn’t have any fashion journalism samples so I decided to start a blog because I was very interested in the online space as opposed to working for a magazine. I thought I would stop blogging once I got to grad school but 4 years later, I’m still writing!
How do you define creativity?
Creativity to me is magic, it’s that secret sauce that allows you to create and execute great work.
Describe your creative process to us? How do you keep your content generation engine churning?
Some of my blog posts are easy – designer releases lookbook, makeup brand releases a new collection, that sort of stuff. The other original content (my Youtube videos, style posts, makeup reviews), take a little time and brainpower to plan it out. I have a notebook to jot ideas and that’s where it all starts. I look through my ideas, pick one and start working on them which means either writing, scheduling photoshoots or filming videos. Then I move on to editing and making sure everything is fine, then I hit the publish button.
How has your experience been so far? What has the feedback from your followers been like?
The experience has been out of this world. I know I would be blogging for this long so I didn’t expect all the feedback I’ve gotten from my followers on social media. All of them are supportive and they read and comment on the content I put out.
What’s the biggest difference in your life post-blogging?
I would have to say the difference is that more people know who I am and come to me for help and advice when it comes to beauty and skincare. I’ve gotten recognized at shopping centers and at events. I get several questions weekly via social media and I have to answer them.
What opportunities has your blog and Youtube channel afforded you?
I’ve had the opportunity to work with several brands such as Lancome, YSL, Wildsoul Sunglasses, Jumia, Jiji,ng, etc. It has also given me the opportunity to meet people I would never imagine I could meet such as designers, makeup artists and other creatives in my field. Maybe because I used to live in New York, but I get invited to a lot of Fashion Week events and I’ve also been invited to Milan for several events.
Who would you say is your number one fashion inspiration?
When it comes to fashion, I am inspired by everything and everyone but my number one fashion inspiration has to be Australian fashion blogger, Micah Gianneli. I love her style and how confident she is. I want to be like her when I grow up.
What are your future plans for Omoge Mura and where do you see it in the near future?
My number one priority right now is growing our social platforms and the traffic to the blog. I’m also thinking about registering it as a proper company with a board of directors and everything. Next year, OmogeMuRa will turn 5 years old so I’m planning a couple of events to celebrate that. From there, I just see things getting bigger and better.
What advice do you have for someone who has serious interest in pursuing this career path?
Don’t do it for the money. Blogging is not easy and if you are doing it for the money, you will get frustrated quickly. Blog because you love what you are writing about and blog because you are passionate. Also, expect a lot of people to question you about your career and how they think you are a gossip/news blogger like Linda Ikeji.
All images courtesy of Deola Adebiyi.