We are looking for a passionate, strategic-thinking Head of Media, with experience in leading an integrated media agency
As the head of media at Smart Energy GB, you need to understand that we aim to engage and communicate with the whole of our diverse nation about the smart meter rollout across England, Scotland, and Wales. We are an independent organization set up by the government to deliver the national public engagement campaign, raise awareness of smart meters and drive adoption of this technology in everyone’s homes. Smart meters are essential building blocks in the creation of a cleaner, greener energy system for the future.
Your task will be to lead the planning, buying and evaluating of our paid media activity and be responsible for the development of all of our campaign activity. You will ensure we are driving forward our organizational goals to reach and impact our different audience segments. It’ll be nice to have had experience working as part of an in-house consumer media team to join our team in the London office
What you’ll be doing
Support the Deputy Director of Marketing/Director of Marketing in setting the strategic direction of the overall consumer and microbusiness marketing campaigns. Identify opportunities to develop ever more creative and effective solutions across all paid, earned and owned media activity
Lead the implementation development of all our paid media activity and manage the day-to-day relationship with our media agency partner. You will also deliver quality media plans which deliver strong ROI against agreed targets and budgets
Report expenditure of paid-for media activity, including monitoring monthly forecast budgets and invoice activity
Oversee the monitoring and validation of our media expenditure and manage our media performance evaluation agency (MediaSense) and contract auditor (Firm Decisions). This will help ensure that regular buying and contract assessments are conducted and recommendations implemented
Work closely alongside other Heads of departments to develop integrated creative and media strategies, and to ensure that CIVCs (consumers in vulnerable circumstances) are fully addressed in our overall segmentation and channel plan
Work closely with Head of Insight & Analytics to maximise use of segmentation and research findings in targeting, setting KPIs and deployment of econometrics
Work with PR team to assess strategic and commercial value of media partnerships, bought through our media agency
Support other cross-department strategic and creative initiatives where required
Support Deputy Director and Director of Marketing in providing a robust rationale for our media channel strategy and executive summaries of our activity for the SLT, CEO, board and other key stakeholders
Work with the Head of Industry Relations to provide suppliers with regular updates on our media plans and activity
Line manage and oversee the professional development of more junior members of the team
Keeping abreast of industry developments and changes, identifying new opportunities for Smart Energy GB where relevant
Who you should be
Experience working for a leading integrated media agency OR experience working as part of an in-house consumer media team
Experience in developing major, multi-channel, consumer facing communications campaigns
Experience/understanding of digital media planning, buying and evaluating, including programmatic and data led content
Understanding of a spectrum of tools and tech stacks including data clean rooms
Experience of different approaches to evaluation, to assess both short and long terms KPIs, including econometrics
Ability to write clear agency briefs, evaluate media agency cost proposals, agree clear scopes of work and manage a significant marketing budget, providing a live and accurate view of this budget to the senior management team as and when required
A strong understanding of marketing/behaviour change best practice and the key considerations, inputs and processes required to deliver an effective campaign
Experience in working on customer segmentation and developing comprehensive channel plans
Excellent at building and managing senior relationships, and confident in owning and leading projects
Highly organised and be able to manage projects in order to meet tight deadlines/budgets
Strong IT skills, including the creation and management of excel spreadsheets
Excellent communications skills; the ability to write and present succinctly, eloquently and creatively
Appreciation of the objectives and activities of Smart Energy GB
Appreciation of the diversity of the people and communities of Great Britain, embracing this diversity in your approach to work
Inclusive selection process
Smart Energy GB is an equal opportunity employer and we track equal opportunity data to make our recruitment and selection practices as inclusive as possible. Please complete our short form here
Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.
We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socio-economic background, disability and gender as the key areas we would like to focus our recruitment efforts in.
1. Rooney Rule
We are building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population, in terms of the representation of people from ethnic minority and lower socio-economic backgrounds.
If consent is given, of the candidates who meet the essential selection criteria for the role and who are from ethnic minority or lower socio-economic backgrounds, at least one will be shortlisted for the next stage in the recruitment process, which is usually an interview.
2. Disability
All disabled applicants who meet the minimum requirements of the job as set out in the job description will be guaranteed an interview if consent is given for this data to be taken into consideration at the shortlisting stage.
If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.
Important details
Location: London Borough of Southwark, UK +
Work mode: Hybrid
Deadline: 31/07/2022
Department: Comms / Marketing / PR +
Level: Senior
Salary expectation: £71,000 to £80,000 per year
How To apply
Download a full job pack here
Click here to send in your CV and cover letter
If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email iwanttojoin@smartenergygb.org. Please tell us what format you need. It will help us if you say what assistive technology you use. An audio/visual version is also available upon request.
