UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
The Digital Strategy Section (DSS) within the Division of Communication comprises Web, Social Media and Multimedia teams working together to create compelling public-facing content and to provide digital services within the organization. Through multiple platforms and in multiple languages, DSS draws attention to the many facets of UNICEF’s work, encouraging public support, participation and action, as well as ensuring greater transparency and accountability.
How can you make a difference?
DSS seeks to hire a Social Media Editor / Producer consultant responsible for creating and coordinating compelling social media content, with a focus on visual storytelling, social media video strategy and production of engaging copy. She/he will sit within the Social Media team but work closely with the Multimedia team – responsible for producing and editing video content – to coordinate and optimize video content for social media channel strategy and advocacy goals. She/he will also work closely with the Social Media team’s Graphic Designer to produce and help guide the production of visual assets, including graphics and Instagram Stories. The Social Media Editor / Producer will lead the day to day management of UNICEF’s presence on YouTube, video output on Facebook, Instagram and Twitter, and drive the live video strategy across platforms. She/he will also support the team on social media content strategy and the coordination of initiatives and be expected to drive other projects.
Social media content creation and strategy with a strong focus on visual storytelling and video.
Coordinate the social video strategy and process between the Social Media and Multimedia teams.
Work closely with the Social Media team’s Graphic Designer to produce and help guide the production of visual assets, including graphics and Instagram Stories.
Map out and execute an effective workflow for social video content optimization, refining as needed.
Work closely with Multimedia team Producers and Video Editors to shape compelling and engaging social video content which furthers UNICEF mission.
Lead on the day to day management and continual optimization of UNICEF YouTube channel and videos on Facebook, Instagram and Twitter.
Working closely with key colleagues and stakeholders, oversee a live video strategy that complements and elevates UNICEF communications and advocacy goals.
With relevant stakeholders map out a social video content and channels strategy, including our ‘hero, hub, hygiene’ approach.
Craft snappy and enticing social media copy – edit colleagues’ writing to this end.
Regularly report on and analyse social video content performance, suggesting improvements.
Actively participate in editorial meetings, helping guide social video digital editorial processes and strategy.
Draft social media packs, crafting engaging content from key messages.
Work closely with the team’s marketing and influencer specialists on the effective marketing and seeding of video content.
Support the team and division’s agility when it comes to reacting to and riding the waves of relevant media (or social media) moments that relate to the UNICEF mandate, especially tied to campaigns.
Monitor and moderate social media channels, flagging risk and opportunities to deepen engagement, including some out of office hours/weekend shifts and during emergencies.
Support other teams in HQ and offices worldwide on their day to day social video efforts and develop guidance documents and lead trainings when required.
Upload social media materials as needed to internal content sharing platform WeShare.
As an advocate for every child, you will have…
Advanced university in Communication, Journalism, Public Relations, Marketing or a related field. Or an undergraduate degree plus at least two years of demonstrated relevant professional experience.
At least three years of practical and relevant professional work experience in communication, digital marketing, broadcast, and/or new media.
Experience in developing social media content strategies, including on video content.
Experience of optimizing video content on YouTube, Facebook, Twitter and Instagram.
Ability to write tight social copy on short deadlines.
Strong copy editing skills.
Adept at relationship management.
Experience in process and workflows in production coordination.
Knowledge and experience of graphic design and what works and doesn’t work for social media.
Experienced and current in digital and social media content and audience trends in both developing and developed regions.
Comfortable creating Instagram Stories and experienced in doing so for an organization. Snapchat skills a major plus.
PhotoShop skills a major asset.
Prior content strategy/management experience working with a global organization or major news outlet is an asset.
Experience project managing complex campaigns or initiatives.
Two years direct experience managing digital communication channels of an organization or brand.
Knowledge of United Nations and/or international field experience desirable.
Good understanding of world affairs, current events and development issues needed.
Fluency in English required (native speaker preferred) and another UN language an asset.
To apply click this link.
And for more information, check here.
