People create websites for different purposes: some sell goods, some inform or inspire. They all can earn from advertising. The owners’ dream is to find their audience and increase its number. That is possible if one works in different directions, for example, on the content, SEO, SMM, and promotion. Every component is essential. In this article, we collect the top 10 tools to use to increase the audience on a website. Let’s dive into them!
Google Search Console
Even if you are a creative person, you need to think about boring metrics, for example, conversion, algorithms, targeted ads, and others. Obtain more traffic from the already existing pages which are crawled and appear in the search results. To do that, you need to optimize your pages and improve the content. A good tool for that is Google Search Console. How does it work? That is a recommendation of experienced SEOs, to follow the search engine optimization guidelines. All of them are public. As long as Google does not reveal its search algorithms, it shares the best techniques with users. Thus, you should pay attention to relevant user requests, the most general keywords, and page ranks. Indeed, many services let people look for that kind of information smoothly. And the Google Search Console is popular and convenient among them. It is free of charge. To work with this service, sign up for a Google account first. Then, add at least one website.
Adobe Analytics is another web analytics service and one of the leaders in performing real-time reports. It collects web data and measures, manages, analyzes, and makes reports. When you master a website, you need to know how your actions and decisions influence website conversion. You will note how to optimize network usage. Adobe Analytics opens up a wide range of opportunities for customers and audiences for your creative website.
That is a marketing tool for social media. In the era when people can come to the website from Instagram, that is extremely useful. Hence, you might be wondering how to manage multiple brands on social media accounts. There are seven main tools included: Content Discovery, the heart of the tool, Composer, Scheduler, Automation Analytics, Inbox, Influencer Search. It looks for fresh content and categorizes it by topic and niche. Track these topics to get insider news about your industry quickly. Use it to find updated content and idea to share with people on your Facebook and blogs. Write a daily newsletter or bring inspiration by following the trends. Do not forget about unique and helpful content that your readers will like. You can write yourself and ask for review services. Make sure your articles are clear and interesting to people.
A landing page is a small one-page site tailored to ensure that the client who gets to it performs the target action. You can make them download your guide on how to paint or purchase a course in gardening. To create landing pages, use Unbounce, a cloud-based service for professional marketers. Its primary aim is to create and optimize landing pages. It also offers A/B testing among its functions. The system allows marketers, advertisers, and designers to validate landing pages by various parameters and test them. Unbounce simplifies the entire process of building and publishing landing pages.
Push notifications allow you to interact with website visitors when they plan to leave your site. For example, you can send personalized messages to encourage them to return later, ask questions, or suggest subscribing to the newsletter. That ultimately leads to more traffic, conversions, and sales. The ultimate marketing platform is indispensable for any product to be seen by customers and also spread the word at a lower cost. Morengage focuses on engaging users in a marketing strategy instead of investing large amounts and getting fewer results. As long as push notifications go directly to the user’s web browser or mobile device, people’s engagement rate is similar to SMS messages. Moreengage Tool provides much higher results than traditional marketing methods.
The chatbot is a program developed based on neural networks and machine learning technologies. Website owners use it to communicate with visitors in audio or text format. They may perform a specific task, for example, to find the frequently asked questions or calculate the price. In case you have a creative website, you can use it to engage and make people interested in the topics you share. TARS is a convenient tool that allows individuals and companies to create chatbots for websites and Facebook Messenger. You do not need to know coding to use it. The range of tasks that Chatbots by TARS perform is numerous. It collects feedback, conducts surveys, adapts users, trains, and automates customer support.
Banners bring companies, customers, and thus money. Because they attract and inform on the basic options. Bannersnack is an online service for creating HTML5 and Flash banners of different formats. It significantly simplifies the designer’s routine. That platform offers numerous ready-made banner compositions for desktop, social media, mobile, and print. It is worth noting the libraries for working with design. The platform possesses free icons, illustrations, photos, gifs, ready-made compositions, masks, and videos. For people unfamiliar with design, these libraries will be the perfect tool.
It is a technical optimization tool sharpened to work with large sites with more than a million URLs. For the one crawling cycle, you can get data from all pages of your website. You need to know about 4xx, 5xx, 3xx errors, duplicate content, empty Alt, indexing problems, and other pages. Conveniently, the program highlights errors in different colors according to the degree of their criticality. When it comes to the evolution of unique content, contact the writing services review website. They will help to proofread, edit, and even write some copies, so you can devote your time to the job you like. Then, with the tool, you can generate a sitemap in HTML, TXT, and XML and check it for errors. You can also analyze the structure of competing sites. With that tool, you can import data from Google Analytics and Search Console, create branded reports, and scan multiple websites at once. There is a free version of the program.
Large companies, including Adobe, Facebook, and Netflix, use Ahrefs. Thus, you can trust this tool as well. It analyzes links, competitors, keywords, content, and search engine rankings. You can find all the external links, including the harmful ones. It is convenient to monitor all the internal links, both the number and the entire relink. There is a feature of keyword alerts. If you or competitors are mentioned somewhere, you will not miss the discussion.
Varvy SEO tool
Varvy is suitable if you need a quick short analysis. The obtained results are clearly explained even to a newcomer. For simplicity, it has three divisions. There are general SEO analyzes, speed checks, and mobile compliance. The test results are displayed in blocks, with the key results in each block. That is a free online tool with a simple interface. You can analyze any website. In parallel, you can watch basic cheat sheets and SEO articles created for Google.
In Conclusion, on your personal website
If you are new to getting an audience, do not be scared of the plenty of points on the to-do list. You will accomplish everything. Start to educate yourself with the tools. That is just the start. There are new cutting-edge solutions and approaches. Do not stop and keep moving forward. Good luck!
Anna is a specialist in different types of writing. She graduated from the Interpreters Department, but creative writing became her favorite type of work. Now she improves her skills while working for Best Writers Online, Writing Judge writer services review websites with content of any type, but, mainly, assisting a lot of students all over the world. Always she does her best in the posts and articles. She also has training and helps and basic writing tips for students all over the world.