Artists are entrepreneurs. They create something from nothing.
Th3rd Brain Accelerator is a twelve-week program aimed at helping the development of promising musicians, modeled after tech entrepreneur Paul Graham’s Y Combinator. The program helps teach artists how to grow their business and maximize their impact on culture and in the marketplace.
In recent years, the complexities of the music landscape have posed a challenge for aspiring artists: how do you harness the democratization of the internet to build a successful career? The explosive growth of music creation tools and social media has placed more than enough tools and channels at the creators’ fingertips to grow their business. Despite the accessibility to the public via these direct platforms, establishing a systematic and creative strategy is difficult, and executing massive album campaigns is even harder.
The Th3rd Brain Accelerator is a program tailored for managers and artists to tackle the major challenges and provide the infrastructure and industry network to jumpstart their careers. Over the twelve week period, Th3rd Brain consolidates their expertise in marketing and business development into a structured curriculum to prepare artists for an album or career launch. Designed from years of experience breaking artists, the Accelerator helps artists understand their brand values and communicate their vision across various touch points to the marketplace. Their ultimate goal is to create substantial trajectory around their initial releases, while simultaneously equipping the artist and their team with a foundational toolbox of knowledge, relationships, and project management expertise for long-term success.
The Th3rd Brain Accelerator will fully prepare a manager for a music release roll-out within 12 weeks. The program will challenge the artist and manager to:
- Set regular goals with progress and strategy evaluated at incremental checkpoints.
Create content through creative collaboration and ideation.
Meet and pitch important partners that can impact the reach of the artist and their music.
Develop and evolve the music and live experience of the artist.
Craft a culturally relevant story and brand to attract passionate cult fans and esteemed press.
Manage the short-term execution and project management while balancing the long-term vision of the artist.
The program is designed around workshops with their team and carefully selected mentors to best prepare artist’s body of work for its upcoming release.
While managing the artist needs, they also coach managers with regular feedback, develop their entrepreneurial skills and create connections for future success. The Accelerator leverages their extensive network to schedule regular meetings with important figures in the music industry and to open doors to previously unreachable opportunities.
At the conclusion of the Accelerator, Th3rd Brain prepares the artist for the next chapter of their careers. The three months of intensive training, education, and networking provides opportunities for individuals to develop into promising entrepreneurs and visionaries. Ideation, goal-setting, and execution will enable the artist and their team to make the next business breakthroughs as they graduate to larger challenges ahead.
Th3rd Brain management clients include R&B artist Gallant, and Grammy-nominated producer Zhu.
Artists can participate in the Th3rd Brain program even if they are signed to another record label. The current participants are obligated, however, to stay with company’s label or management division after the sessions end.
Get more info and apply to the Accelerator here.